Social media represents the creation of value using low-cost tools to blend social interaction with technology. These tools are typically mobile or internet based and are becoming increasingly common to most consumers. The most popular venues include Twitter, Facebook, MySpace, Google and YouTube.
Social media can be an important marketing tool for your company as it provides a low cost method to communicate with peers, customers and potential consumers in real time. It personalizes the "brand" of your company and helps you to spread your message in a relaxed and conversational way. One very powerful component of social media is building "Social Authority". Social Authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an "influencer" in that field or area. Click here to read an article we like on "Social Authority" in relation to social media.
We can use social media to provide an identity to who you are and the products or services that you offer. It's a relatively inexpensive way to stay in touch with your customer base and position your-self on the top of their minds when it comes to your product or service TOMA Marketing). We can create relationships using social media with people who might not otherwise know about your products or service or what your company represents. The role of social media in your marketing is to use it as a communication tool that instantly makes you accessible to those interested in your product and makes you visible to those that don't know your product. It can be used as a tool that creates a personality behind your brand and relationships that you otherwise may never gain. This creates not only repeat-buyers, but customer loyalty. The great thing is that social media is so diversified it can be used in whatever way best suits the interest and the needs of your business.
Question: How are your competitors using social media to their advantage?
Question:What companies (big or small) have reached you via their social media campaign?
Ask about our Continual Marketing Plan if social media is right for your business. The use of it as a campaign has to be consistent and you must integrate it with other marketing vehicles to truly be effective.